More and more parents in Spain are realizing the importance of their children learning English before starting school. This priority explains the rapid expansion of Helen Doron Early English Learning Centre franchises throughout Spain.
The Helen Doron Educational Group, international leaders in educational programs for children, continues to increase student enrollment in Spain and open new learning centres, despite the country’s ongoing economic crisis. 20 new Learning Centres are slated to open during the 2012-2013 school year.
“Parents in Spain are increasingly aware of their children’s need to learn English from an early age,” says David László Conhaim, International Sales Manager at the Helen Doron Educational Group. “Since we began to focus on Spain in 2009, we’ve Master Franchised half the country and opened dozens of learning centres. Today Spain recognizes the Helen Doron brand as the global leader in our field.”
According to Mr. Conhaim, “Our key success factors are many. Helen Doron Early English Learning Centres are traditionally multi-room, dedicated locations. Our franchisees benefit from 27 years of perfectionism and dedication to the needs of our global partners: from materials and training development to a sophisticated, but user-friendly information management system. We are not in the business of selling licenses to every willing buyer. Instead, our support of a candidate franchisee begins with a careful evaluation of the business opportunity presented. Our franchisees benefit from our mature, patient approach.”
Support is at the heart of the Helen Doron franchise model. It is a large part of Helen Doon’s success in Spain and throughout the world. Master Franchisors offer service and support to existing Learning Centre Franchisees, while opening new centres within their geographical area comprised of millions of inhabitants. Often, pioneer Learning Centre Franchisees recognize growth opportunities and upgrade to the Master Franchise opportunity. “While we are eager to find Master Franchisors to sell Learning Centre licenses and offer local support, we will consider Learning Centre candidacies where no Master Franchise yet exists,” Mr. Conhaim concluded.
Helen Doron English has more than 700 learning centres around the world, where about one million children from three months of age to young adults have learnt using the exclusive method developed by the pioneering linguist and educator, Helen Doron. The methodology is based on repetitive hearing and a fun-filled environment as the foundation for learning a second language, the way babies learn their mother tongue.
