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What is franchising?
Franchising is a business model designed to replicate an existing business with a product and/or a service accompanied by a special or even unique concept.
In so many words, in franchising, the Franchisor offers the franchisee the franchise for replication in the franchisee's local environment. So, by using the franchisee's acquaintance with the local market and professional expertise, the Franchisor expects his/her success to reoccur in this environment.
Franchising allows you to be in business for yourself, but not by yourself. You benefit from the systems and experience of an established business but have the freedom that comes with being your own boss.
In quantifiable terms, the reasons to look into Franchising are even more apparent: more than 95% of franchisees are still operating profitable businesses 5 years down the line [Source: British Franchise Association].
Franchisees usually pay an initial franchising fee consisting of a purchase of legal rights, (hence, "the license") and a start-up package, usually consisting of business and professional training.
Following the initial payment, pending on the nature of the franchise, there is an on-going process of material purchase and/or royalty transfer.
As the Franchisor supplies the franchisees with a structured way of running the business, they need not invest into building up their own method of working and can focus on supplying their customers with quality products and services.
By all standards, franchisees stand a much higher chance of success than others starting-up on their own with a non-franchised business.
Why become a Helen Doron Franchisee
- Lower Risks. Statistics consistently suggest that a franchise is much more likely to succeed than are independent businesses.
- Start-up assistance. It's difficult starting up a new business. We have a great deal of accumulated experience that will help you reduce mistakes that are costly in both money and time.
- Training. We train you on the organizational, administrative and pedagogic levels.
- Name recognition. Established countries can offer national or regional name recognition. This may not be true with a new country. However, you still have the benefit of an international name and brand.
- Management assistance and advice. We provide management assistance to a franchisee. We are in constant email and phone contact with our Franchisees.
- Business plan. We help franchisees develop a business plan, including marketing and investment. We work on this with you every year to guide you towards your target goals.
- Marketing and advertising assistance. Through the Cooperative Advertising Fund, we help you in your marketing and advertising.
- Proven system of operation. We have a proven system of operation that we have developed and refined based on the entire experience of all these operations.
- Educational excellence. We have an educational product and service that is shaping the future of today's children. You can become part of that.
| International
Franchise
Association
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The International Franchise Association, founded in 1960, is a membership organization of franchisors, franchisees and suppliers.
http://www.franchise.org/
